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While I like to think I know a little about business writing, I often fall into a few word traps. For example, who and whom. I rarely use whom when I should. Even when spell check suggests whom, I think it sounds pretentious. So I don’t use it.
And I’m sure some people then think, “What a bozo.”
And that’s a problem, because just like that one misspelled word that gets a résumé tossed into the “nope” pile, using one wrong word can negatively impact your entire message.
Fair or unfair, it happens.
So let’s make sure it doesn’t:
Adverse and averse
Adverse means harmful or unfavorable; “Adverse market conditions caused the IPO to be poorly subscribed.” Averse
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