30 Incorrectly Used Words That Can Make You Look Horrible

TIME


This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.

While I like to think I know a little about business writing, I often fall into a few word traps. For example, who and whom. I rarely use whom when I should. Even when spell check suggests whom, I think it sounds pretentious. So I don’t use it.

And I’m sure some people then think, “What a bozo.”

And that’s a problem, because just like that one misspelled word that gets a résumé tossed into the “nope” pile, using one wrong word can negatively impact your entire message.

Fair or unfair, it happens.

So let’s make sure it doesn’t:

Adverse and averse

Adverse means harmful or unfavorable; “Adverse market conditions caused the IPO to be poorly subscribed.” Averse

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