MonaVie Review

November 3, 2009
By Mr. Peterson
Tasty!

Tasty!

MonaVie Review

What is MonaVie? According to Wikipedia MonaVie is a nutritional beverage company distributing beverage products made from blended fruit juice concentrates with freeze-dried açaí powder and purée through a multi-level marketing (MLM) business model.

Ok that seems straight forward.

Looks like the company was founded in 2003 as Monarch Health Sciences and they distributed diet and weight loss supplements. In 2005 they changed into MonaVie LLC/MonaVie inc.
MonaVie has a good history of Litigation. Here is what I found on Wikipedia.

Litigation

On July 11, 2007, Monarch Health Sciences, the company that launched MonaVie, filed a lawsuit with the Utah district court against rival açaí juice manufacturer Amazon Thunder,[1] alleging that owner/founder Todd Reum had made “harmful, false, and defamatory statements” about MonaVie which “purportedly injured Monarch’s reputation”.[2] The suit sought $75,000 in damages. On November 15, 2007, the Utah district court ruled to dismiss the case against Reum.

On November 8, 2007, MonaVie, Inc. filed a trademark infringement suit against Fruitology, a rival acai beverage (Fruitavie) manufacturer, in Utah District Court. Monavie voluntarily dismissed the suit on March 20, 2008.[3]

On March 17, 2008 MonaVie preemptively filed a lawsuit with the Utah district court asking for a ruling as to whether Quixtar Inc. and Amway Corp. had been over-reaching the boundaries of its non-compete agreements and address whether or not such agreements are enforceable for independent distributors.[4]

On March 18, 2008, Quixtar North America filed a multi-count federal court complaint against the MonaVie company and 16 of its distributors (John Brigham Hart, Lita Hart, Jason Lyons, Carrie Lyons, Lou Niles, Farid Zarif, and 10 anonymous defendants) for unfair competition.[5] The complaint alleged that MonaVie competed unfairly by making false claims about its products.[6] According to a company press release, MonaVie filed to dismiss the Amway/Quixtar lawsuit on April 15, 2008.[46] On November 12, 2008, MonaVie et al. filed a lawsuit in the Colorado District Court against Quixtar[7]

On May 5, 2008, the MonaVie company, its board of directors, and several of its senior distributors were sued by Imagenetix, Inc. for $2.75 billion over trademark infringement arising from false claims that Monavie Active juice contained the ingredient Celadrin.[5][8] The case was settled out of court and the lawsuit was dropped on May 20, 2008.[47]

An August 20, 2009 article in the Chicago Sun-Times reported that television celebrities Oprah Winfrey and Dr. Mehmet Oz filed suit against 40 companies that are either selling açaí or related products, with their name endorsements on them.” According to their complaint, such companies are “fabricating quotes or falsely purporting to speak in Dr. Oz’s and/or Ms. Winfrey’s voice about specific brands and products that neither of them has endorsed.” [9] MonaVie Inc. was one of the companies named as a defendant in the lawsuit.[48] Winfrey’s website elaborated that “consumers should be aware that neither Oprah Winfrey nor Dr. Oz are associated with nor do they endorse any açaí berry product, company or online solicitation of such products, including MonaVie juice products.”

So after all these court cases MonaVie is still alive and kicking.

Besides all of this legal mumbo jumbo MonaVie has an impressive lineup of products. There is MonaVie, MonaVie Active, MonaVie Pulse, MonaVie E and MonaVie Kosher.

Out of all this stuff what is the big deal about MonaVie?

They are one of the fastest growing Network marketing companies in the history of network marketing. MonaVie has broken most if not all records for growth and earnings in the network marketing industry. They became a billion dollar company in the shortest amount of time in the network marketing business.

MonaVie uses a binary MLM Matrix. So that means your only as successful as your weakest leg. One leg is built by your up line the other is by you.

So what kind of training does MonaVie offer for business recruiting? Nothing! Nothing that works in the long run. It’s just the old school way of MLM Marketing.

The truth is if you want to build any kind of business in network marketing you will have to drop the old school way of friends, family and the three foot rule. Adopt The Master 7 Figure Internet Marketing Plan. The plan that makes you money, even if they don’t join your MonaVie business.

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